Pottery Barn

As a Senior Digital Designer on the web team, I helped transition the digital team from Sketch to Figma. I created and maintained a robust design system and a library of components that were then used to make templates for landing pages, social, and email. I helped to consolidate type styles, colors, and icon usage across teams, creating a more cohesive and accessible brand identity.

I worked closely with the UX team to make continuous improvements to the user interface, including navigation, chat, and shopping cart, PLP and PDP.

I redesigned several major evergreen pages, from concept to completion by gathering and evaluating user requirements, creating wireframes, mockups, user flows, and prototypes.

I was lead designer for the Fall 2022, Spring 2023, Summer 2023 homepages, Summer 2023 Look book, PB x Hailey Bieber Collaboration, and ‘Small Space, Big Style’ sub-brand relaunch.

Homepage Design - Fall 2022, Spring 2023, Summer 2023

How-To Guides

These modules live below the product information, with handy information the customer might need while making their purchase. I worked with the merchandizing team, interior designers, the UX team, and copywriters to make sure that these modules provide the most value to Pottery Barn’s users.

I created a template and style guide, so that in the future other designers can continue designing the ‘how-to’ modules for all products across the site. I designed a custom set of icons and applied my template across 6 product categories. We found that the template required a lot of flexibility and often had to be broken to fit the needs of each category, but the style guide was incredibly useful and could be easily applied across each.

Small Spaces Rebrand