Pottery Barn Homepage Design

I was lead designer on the Fall 2022, Spring 2023, and Summer 2023 homepages.

I began by creating wireframes, using UX findings from the previous homepage to inform my design. I workshopped the wireframes with the design team, the copywriting team, and merchandising. Then I met with the development team to run any new functionality by them.

Once the wireframes were dialed in, I created rough mockups, adding in new seasonal imagery. After going through several rounds of review, I then created high fidelity prototypes. I passed the prototypes off to the development team and worked closely with them to QA the homepages before they went live. Post-launch, I worked closely with the UX team to adjust my designs based on user testing in order to optimize the user experience and meet business goals.